About Us

ReinforceHer is a Black-owned, Woman-owned, and Behavior Analyst-owned company created with one powerful mission: to make sure women—especially Black women—feel seen, supported, and reinforced every step of the way. Rooted in lived experience and professional expertise, our brand exists at the intersection of compassion, advocacy, and practical tools for everyday impact.

We believe that women deserve to be poured into just as much as they pour into others. At ReinforceHer, we lead with our core values:

• Community – promoting spaces where connection and support thrive
  
• Empowerment – reminding women of their strength and celebrating every win
  
• Wellness – encouraging balance, boundaries, and self-care for those who give so much

Too often, women—especially those in helping professions—are underappreciated, overextended, and rarely reinforced for the emotional labor they carry. We’re here to change that narrative.

ReinforceHer offers thoughtfully designed digital downloads and resources for behavior analysts, educators, and service providers—tools that blend professional quality with creativity and heart. We also offer apparel and lifestyle products that serve as everyday reminders that you are worthy of reinforcement. We're here to remind you that your work matters, your voice is valued, and you don't have to navigate this path alone.

She deserves to be reinforced... and when we reinforce her, we reinforce the future of compassionate, effective, and inclusive behavior change.